Investment presentation Groupe SEB


Initially a regional business, SEB, following the success of the “super-cocotte” pressure cooker in France during the 1950s, it developed through a mix of organic growth and acquisitions to become a global leader in small domestic appliances. Having historically focused on two complementary markets – small electrical appliances and cookware – it now also has a presence in the professional coffee machine market following the acquisition of WMF (consolidated from 1 January 2017). This market position gives it a balanced set of products, brands, geographical presence and distribution channels. SEB has a number of brands – including Krups, Lagostina, Moulinex, Rowenta, Tefal, Calor, SEB, Supor and WMF – and a broad offering that includes cookware, linen and personal care, food and beverage preparation equipment, electric cookers, cleaning and home care. Today, the group sells its products in more than 150 countries, and China is its number one market. It has substantial exposure to emerging markets, which account for 41% of revenue.

In 2017, SEB saw strong sales growth, driven by all its product lines and the vast majority of its geographical markets. 2017 was also a year of transformation as SEB integrated WMF, and as it steps up projects initiated during 2017 the group should start generating synergies in 2018, in line with its 2020 targets.

In 2017, SEB’s revenue totalled €6.5 billion, up 29.7% compared with 2016 and up 9.2% at constant scope and exchange rates. That growth follows SEB’s strong historical growth rates of 8.0% in 2015 and 6.1% in 2016. Operating income rose to €580 million from €426 million in 2016. Operating cash flow amounted to €322 million. Net debt totalled €1,905 million.

FFP's Investment

FFP acquired its first stake in SEB SA in the first half of 2004, investing €80 million for 5% of the equity.

At 31 December 2017, the FFP group (via wholly owned subsidiary FFP Invest) held 5.0% of SEB.

The value of the shareholding, for the purposes of Net Asset Value and the consolidated financial statements, is based on the share price at 31 December 2017.

FFP Invest, represented by Bertrand Finet, is a SEB SA director.

Update at 2017 December 31st